Cornerstone Web Project

Website for an Urgent Care and Family Practice based in Idaho.

Website Design & Build

Overview:

Cornerstone is an urgent care and family practice built around a cash-pay model, prioritizing direct, high-quality care without the constraints of insurance billing.
As the only practice in their area offering on-site X-rays, and a trusted resource for outside offices placing orders, Cornerstone needed a website that reflected the same standard of care and professionalism patients experience in person, while also allowing them to be discovered via on-page SEO.

Web Goals:

Reflect Cornerstone's standard of professional, patient-first care
Make services, including on-site X-rays and cash-pay pricing, easy to understand at a glance
Support discoverability through on-page SEO, helping local patients find Cornerstone online
Maintain a clean, custom look despite Squarespace's styling limitations, while keeping the site easy for Cornerstone's team to edit

View Live Site

The Build:

Cornerstone's site was built on Squarespace to facilitate simple updates by its staff, but the brand's look called for more than the platform's defaults could offer. In order to address the style needs, nearly every text element across the site was custom-styled to match the brand's typography, spacing, and aesthetic features without sacrificing Squarespace's easy editing for the Cornerstone team.

Custom SVG icons were also designed for the site, giving it a cohesive, polished feel that's lightweight and built to scale.

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Email

sarah@fellowtravelerdesign.com