Radiance Brand Identity Project

Brand identity and website for a luxury wellness and aesthetics clinic focused on a personalized, welcoming care.

Overview:

Design Goals:

Radiance is a luxury wellness and aesthetics clinic centered on providing personalized treatments in a calm, welcoming environment. The brand identity and website were designed to reflect Radiance's commitment to thoughtful care, balancing refinement and warmth to create an experience that feels both elevated and approachable.

Communicate elegance, luxury, and refinement without feeling overly clinical
Create a sense of trust and sophistication
Use typography and color to convey warmth and approachability
Develop a flexible visual system that could extend across packaging, signage, and digital applications

Design Solution:

The identity for Radiance focuses on soft, earth-toned colors and refined typography to echo the surroundings of Northern Idaho while also conveying luxury and an approachable, welcoming brand. The resulting system balances elegance and approachability, allowing Radiance to feel both elevated and welcoming.

Logo Suite

Color Palette

Initial Sketches

Early sketches explored several floral directions for the primary mark. The final identity centers on a single bloom, reflecting both the natural landscape of Northern Idaho and the brand’s emphasis on quiet, natural beauty.

Each concept explored a different type and style of flower, ranging wild mountain blooms to more refined arrangements. This exploration allowed us to identify a direction that ended up becoming Radiance's defining mark.

"I had such a great experience working with Sarah on my website, logo, and marketing materials. She has a strong eye for design and was able to take my ideas and turn them into something that felt polished, cohesive, and truly representative of my brand.

She was incredibly attentive throughout the process — she listened carefully, communicated clearly, and made revisions thoughtfully and efficiently. Beyond her talent, she was simply very easy to work with, which made a big difference during such an important part of building my business.

I would confidently recommend Sarah to anyone looking for professional, high-quality design work."

-Kate, Radiance Aesthetics and Wellness