Radiance Brand Identity & Web Project

Radiance is a luxury wellness and aesthetics clinic centered on providing personalized treatments in a calm, welcoming environment

Website Design & Build

Overview:

Radiance's website was designed to reflect it's commitment to thoughtful care, while allowing for the integration of systems and booking platforms to allow its clients and team a smooth and seamless experience.

Web Goals:

Bring Radiance's Brand Identity into a web design suited for client booking
Make booking easy to access, and services easy to find and navigate
Create a digital space that feels like a warm, welcoming space to reflect the brand's mission

View Live Site

The Build:

Radiance's website was built using Squarespace to support seamless integration with Boulevard's Self Booking system, and to allow for simple maintenance and updates from Radiance's team. The site was designed to offer easy access to information, as well as integrate with Zapier to help automate systems that would otherwise be done manually by the team.

Overview:

Design Goals:

Radiance's brand identity was designed to reflect it's focus on a refined and approachable experience, balancing elegance and warmth to create an experience that feels both elevated and approachable.

Communicate elegance, luxury, and refinement without feeling overly clinical
Create a sense of trust and sophistication
Use typography and color to convey warmth and approachability
Develop a flexible visual system that could extend across packaging, signage, and digital applications

Design Solution:

The identity for Radiance focuses on soft, earth-toned colors and refined typography to echo the surroundings of Northern Idaho while also conveying luxury and an approachable, welcoming brand. The resulting system balances elegance and approachability, allowing Radiance to feel both elevated and welcoming.

Logo Suite

Color Palette

Initial Sketches

Early sketches explored several floral directions for the primary mark. The final identity centers on a single bloom, reflecting both the natural landscape of Northern Idaho and the brand’s emphasis on quiet, natural beauty.

Each concept explored a different type and style of flower, ranging wild mountain blooms to more refined arrangements. This exploration allowed us to identify a direction that ended up becoming Radiance's defining mark.

Brand Identity

"I had such a great experience working with Sarah on my website, logo, and marketing materials. She has a strong eye for design and was able to take my ideas and turn them into something that felt polished, cohesive, and truly representative of my brand.

She was incredibly attentive throughout the process — she listened carefully, communicated clearly, and made revisions thoughtfully and efficiently. Beyond her talent, she was simply very easy to work with, which made a big difference during such an important part of building my business.

I would confidently recommend Sarah to anyone looking for professional, high-quality design work."

-Kate, Radiance Aesthetics and Wellness

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Email

sarah@fellowtravelerdesign.com